With this mast head you can get the connotations of war and mistreatment as from what would normally be a crisp white with the letters- Total in the Film is now splattered with black inc and a few black dots, this could symbolise either the splutter of paint, leaving with the idea of mess, decay and possibly destruction.
It's easy to read and attracts the audience to read more about the film thats featured to find out why Total Film mastheads looks knocked about and has taken a beating.
These letters come across as Sharp and the connotations of Red help to suggest a matter of urgency and alerts the reader to find out whats in store in the magazine. The red also helps to suggest passion- whether thats the passion for films or passion for knowledge that people lust over, danger, love, blood and many more. The fact that the EMPIRE title is infront of the actors head helps throw the matter of urgency to the readers, because normally some of the letters are taken behind the actors head.
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