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Evaluation Question 5
How did you attract and address your audience?
Direct Address-The main way that I have addressed and attracted my audience to my production is the use of direct address as all of the attention is on them and no one else, which adds a sense of personal attachment. For my magazine, my main lead image is staring my audience directly through her eyes, and her hand seems like it is about to pop out of the page to grab them. Through her facial expressions there is a sense of the main character pleading for the audiences help as the other hands are trying to grab her and bring her into the darkness. Another use of direct address is by the Skyline that points out in an emerald green that the top 50 films were “voted by {them}” this adds a personal touch as it creates a feeling that the audience is in control of what it is being featured in the magazine and that their opinions matters.
My poster creates a similar idea of my audience being in charge and needed by the use of my anchorage text and main image. Having my main image held in an innocent pose with her finger over her mouth portrays a loss of innocence, but whilst looking directly at my audience suggests that she is telling them to keep quite or they’ll be next. My anchorage text of “play her games, she plays with your life” backs this idea up that it’s up to my audience to get involved or not. This adds a personal touch as again they control what is going to happen as it’s their choice.
In all of my productions there is a way that my audience can relate with the characters whether it’s the main girl on my cover, the little ghost girl in my poster or the characters being featured in my trailer, as they are all (apart from the little girl) in the same age range of my target audience and they alike my characters they may also be deciding what there next steps are in the future. My audience can relate to my main character on the magazine cover as she looks like a normal average teenage girl, she cares about her appearance, but isn’t covered in make up with her hair done up like a prime celebrity idol, instead she is in casual clothing, loosely styled hair with a touch of simple make-up. This leaves the impression on my audience that this girl could be them and what happens to her could happen to them. My poster however can be used for a different relatable source as the little girl is wearing a simple nightdress with lose, but styled hair, this can leave an impression that this little girl can be their sister or an average little child walking down the street. This can also introduce the everyday vs. the ghastly among the unknown fears as this little girl could be your neighbour or sister, but because she’s posed innocently with a hint of menace in her eyes it adds a ghastly effect and an unknown fear because of the fast that she could be anybody.

Colour-
When it comes to attracting the audience’s attention for either a magazine or poster the main things are:
- · The Text
- · The Image and the effect it has on them
- · The colour patterns
Colours tend to be the main eye catching technique to gain their attention, if a magazine is just white with a little bit of colour coming from the masthead and the main image of someone posing, I believe it won’t gain there interest and they’ll probably just walk away, however if a magazine has an interesting mix of colours then and an image that really stand out then customers may become intrigued. My colours may appear simple, but there connotations may raise questions and that may make audience intrigued. For example the main colour for the back ground is black, where some may think it’s dull and lifeless, the connotations speaks differently… black tends to connote darkness, death and danger. However my use of black connotes power as the hands pop out of the page in a powerful force ready to lure her back in and it also connotes mystery. This is the main effect that gains my audience’s attention as it raises questions on what’s going to happen to her, what kind of thing lurks beneath the darkness and why are they trying to grab her. Other colours help back up this idea of mystery and danger such as red and white, two colours that tend to be peaceful and innocent colours, but they also connote mystery, suspicion, danger and death (blood).
My poster hosts a mix of black, yellows/ orange, pinks and white which all have a different connotations and different effects on the poster. Orange usually connotes warmth, energy, determination, happiness and success, but due to my orange seeming vague, misty and unclear it connotes determination and a strange sense of warmth against the coldness. The pink helps connotes love, passion and romance, but it also connotes passiveness, this colour is normally referred as the stereotypical colour that girls wear this helps imply the innocence that the little girl brings across. After already mentioning the use of black as being mysterious and dangerous, the use of white tends to connote the exact opposite and helps imply the idea of innocence as white connotes purity, health, perfection, goodness and of course innocence.
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