Colours and Conventions of Film Magazine

Target Audience Profile

First Title Draft

These are all try outs for the name of my film. I call it Unidentified because it has the similar meaning of Unknown and due to my film being about a forgotten little ghost girl who isn't identified as being a real person, I chose Unidentified to alert the audience that the characters in the film don't actually know what they are up against.

The example on the top right hand corner features a bar code being broken and falling apart, I wanted a bar code because it's all about identity and that persons own code, but then it suggest on what happens to that code when the person dies or breaks apart from it? The Identified that comes out of this barcode looks urgent and full of alert to the audience and then when the girl is "found" she finally has an identity again, so this could indicate that maybe the bar code is sucking the girl back in so her identity is within her code.

The bottom left is the one I would like to use, it looks like it is official and almost like a Classified Stamp so the matter of urgency is pronounced to the audience, similar to the bar code. The fact that it's UNIdentified brings about a matter of mystery and suspense because again it is Unknown and possibly out of this world.

Magazine Profile

Film Title Analysis

 

Questionnaire magazine results

Dyer Star Theory & Dream Actors

Richard Dyer came up with star theory. Years ago people would watch a film for the director due to there reputation of well- known films, they would relate director to the films that they made, however know it can be argued that this is not the case. Now, people want to watch a film for the celebrities and icons that are already recognised for other films that they have featured in, for example if a film had Jennifer Lawrence in it, dedicated fans may want to watch the film because they know that they may end up being moved. Occasionally you have people watching the films because that actor may be there role model or "girl/boy crush" and they might fit there identity around there personality.

Actors I would like to be in my film:
Tatiana Maslany- Age: 28

Due to the newly hit TV show Orphan Black, this girl is growing popular in the Sci-Fi franchise and various other new shows coming up. She's certainly proving herself that she can take on any role as she has to take on more than 8 roles in this one TV show, meaning changing her personality, hair colour, even accent from taking the British twang to highly convincing Slovakian!
I believe that she would be perfect to be one of my main girls in my film as she looks the age thats needed and she can fit into any personality possible.

Jenna Louise Coleman: Age 27

This actress was almost unknown until she was placed the role as a companion for Matt Smith in the Hit 50 year old Sci-fi show- Doctor Who. After featuring in this show you may notice that she has appeared in more than you thought, for example she had a slot in Marvels Captain America as Captain Americas date, a young girl with a dramatic issue in a few of the seasons of Waterloo Road and she even played a role in the new Titanic series as Annie the maid. Jenna looks perfect for being one of the main roles as she looks smart, has a stunning personality and saves the days occasionally.

Emma Stone: Age 25

From a cheeky young girl in The Suit life of Zach in Cody to a beautiful smart scientist in Spiderman, Emma Stone has certainly became a high demanding actress. Starting from featuring in comedies such as Superbad or Ghosts of Girlfriends Past has landed her, her own spot light as she takes the lead in Easy A in 2010 to being the voice of the young cave girl who just wants to live in The Croods. Emma has won and nominated many awards from being nominated for the best comedic film of the year- Easy A to winning the Best Female Actress of the year. I believe that she would fit best as one of my main girls because her fan base is growing with every film she is in and her outstanding interviews as she is just like any other person you would see walking down the street, which makes her easy to relate with and possibly become a role model for younger girls.

Morgan Lily: Age 13

This young girl is growing popular in Hollywood as she has been in the doomsday 2012 and taken the role of the little homeless Raven who grows up to be Jennifer Lawrence in Xmen First Class. I would have being the role of little Victorian because she looks the perfect age of a tormented ghost girl who loves to play mischief on the others. Morgan has been nominated for only one award, but it is the first of many as this star may end up rising to the popularity just like Chloe Graze Mortiz who started acting at almost the same age as Morgan.

Max Thieriot: Age 25

A growing actor in Hollywood especially for the horror genre after taking on the role of a troubled teenager who had to take on 7 different personalities in My Soul to Take, then joining sides with Jennifer Lawerence in House At The End Of The Street.In 2006 Max was nominated the young artist award for his role in the Pacifier, in 2009 he finally got that award and if he carries on the way he's going he will be more than a rising star in the years to come.

Aaron Taylor- Johnson: Age 23

Starting as heart throb "sex god" in Angus Thongs & Perfect Snogging, this man has certainly came out from the independent films and into stardom as he joined sides with Keira Knightley being every boys dream as her passionate forbidden lover in Anna Karenina, become his own superhero in Kick Ass, a troubled gangster in Savages and now taking a role in Marvels Avengers Age Of Ultron in 2015. You name it and he's probably been in it. From starting acting from the age of six, Aaron has certainly picked up some eye for awards along the way- In 2010 he won best newcomer in the Empire Awards, and nominated countless of times for either best actor (Kick Ass), rising star and young british performance of the year, but not to worry there are plenty more to come his way.


All of these actors that I have chosen I believe to be the best because they are either known really well- Emma, Aaron or they are known, but the audience may want to find out more about them and maybe watch my film to connect with them. In my questionnaire one of my questions was- "Why do you watch a film?" and my second most popular answer was Actors, this backs up Dyer Star theory because in this generation the actors are the key part to attracting the audience whether that's with there reputation or their fan base, in this questionnaire I included Directors and unfortunately it scored the lowest my scale because unfortunately in modern days people no longer relate to directors and they don't stay in there mind whereas actors do.

Questionnaire for Magazine

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Case study on Empire, Total Film & FlipSide

Empire, one of the biggest selling british film magazine had it's first issue in July 1989, it is published monthly by Bauer consumer Media. Bauer purchased Emap consumer Media in 2008 (Emap- publisher for the first magazine). This magazine can be bought in the United Kingdom, United States, Australia, Turkey, Russia and Portugal. It isn't just magazine, Empire actually organises the annual Empire Awards which are sponsored by Sony Ericsson, now Jameson sponsores these specific awards who started at 2009. The awards are voted by the readers of the magazine, the awards this year went to actors and films- Martin Freeman, Jennifer Lawrence, SkyFall, Hobbit- Unexpected journey, Daniel Radcliff for Empires Hero and many more.


These are a few examples on what is expected in the Empire Magazines:

Hunger Games

Monsters Inc

As you can see on the picture above, they have different and unique features- "Things we've learnt" that you wouldn't normally expect in a magazine have little, but key information about actors, films, directors and the process that they go through. Some times they have a timeline of the progress that a certain actor or director has done i the past and where they are now.

Quote from the current editor- Mark Dinning, on the success that Empire has had in the last 20 years:
"Empire is growing at an astonishing rate. We have just become the second biggest men’s magazine in the UK and we’re adding international editions all the time. Empire is an incredible opportunity. Our readers have film at their heart but they also have a large disposable income and an interest in a number of other products whether that is cars, phones, fragrances or holidays. These are people with broad horizons and deep pockets and I think that is what makes them really attractive to advertisers."
Common facts about Empire magazine:

• Empire is the WORLD’S LARGEST movie magazine

• Empire is the 2nd biggest UK men’s monthly magazine

• Dominates the UK film market with over 70% circulation share, outselling its nearest competitor by almost 100,000 copies

• Empire has over 57,000 subscribers

• 47% think that the Empire brand is better than all or most other magazine

• Price: £4.99

Distribution facts:

This explains the general factors and statistics that you get from Bauer industry, along with these other facts:

The Circulation- 160,067 (Jan-Jun'13)
Readership- 873,000 (Jul- Dec'12)

Website: empireonline.com
Magazine Address: 
Endeavour House, 189 Safterbury Avenue
London
WC2H 8JG

This UK based film magazine was launched in 1997 by Future Publishing. It publishes around 13 magazine a year (every four weeks). Total film features converge on latest films, information and news on the actors and directors, DVD releases, news on celebs, review, interviews that normally last a 6 page spread (it's main interview will be the one on the cover) and other general features that you could expect in a film magazine. You can either buy it in print or download the interactive iPad editions.

Due to these new interactive magazine versions Total film was recorded to be the highest digital circulation of 12, 280, which has jumped 51.5% this year alone. 
The magazines price: £3.50, proves cheaper than Empires which is £3.99, however Empire still remain the highest in the competition. 

Example of inside the magazine:

Mini Analysis:
As you can see it is similar and yet different when it comes to the double, instead of the border up top with facts and pictures coming out of the page, you just get a simple border line with coded information. You still get a side bar of small information, preferable about the film. The page layout however is different, instead of a medium still of the motion picture, you get a whole page spread, along with other mini clippings. Also the titles layout is completely different, it screams to the audience the position that it holds- "Order of Merit" and the title that the franchises fans have been waiting for, it almost brings an urgency in the process.

Distribution: 

The key facts that are to know about Total Film, are above, it shows on the price, the subscription price and around the other countries. Another fact that is not reported on the sheet is that this magazine grows popular around men, over 75% of the buyers are employed men around the ages of 17- 35 and it is read by 471,000 adults over all.

As explained in my analysis this magazine is not only for films, this magazine features gadgets, music, games, books and it is mainly directed for teenagers of the ages of 13- 17 of any gender. It was originally named Fanzize and was born in 1977, it was one of the first and longest american punk rock magazine selling. In 2000 it evolved from just a punk music magazine into the glossy FlipSide that features articles on the astonishing facts about worldly subjects and independent films.

Analyse of Movie Magazines

Initial Thoughts on my Movie Magazine

Magazine Brief

To design and make an original film review magazine front cover that will feature the release of my film production. I will be using my images and original content to feature on this cover, along with my own editing by using programmes such as photoshop.