Monday, 21 October 2013

Horror Mood Board

This presentation is my Horror mood board which touches subjects of age classification, target audience, inspiration and many more.


Use & Gratifiactions






Wednesday, 16 October 2013

Distributor for three films

The Conjuring

Directed by James Wan whose names has grown popular since his other successful films- SAW & INSIDIOUS. This film was first released in 8th June 2013 in Spain for the Madrid International Fantastic Film Festival, after that later on the month it was released to the United Kingdom on the 27th June for the Edinburgh Film Festival. It's budget was estimated to $20, 000, 000, but on it's opening weekend alone in the US it made double of that up to- $41,855, 326.

It's distributors for the US were mainly Warner Bros and New Line Cinema as they released it in cinemas at the end of July. Before this movie was released a hype was made on social networking sites such as Facebook and Youtube to build up the audience and the marketing. Outside of the United States, The conjouring was also highly popular in Europe as it was distributed in:

Mongolia- UMN
Portugal- Columbia Tristar Warner Filmes de Portugal
Hungary- InterCom
Kazakstan- Interfilm Distribution
Cambodia- Legand Cinemas
Boliva- Manfer films
Greece- Village

The most popular Distributor were Warner Bros, as they produced it out to Germany, France, Japan, Netherlands,  Singapore and USA.
Trailers were released during the Spring in time for it's release in the summer, due to the fact that this film was released during the summer holidays it made an outstanding outcome with the amount it managed to make on it's opening weekend in the US and the UK.
Most films at the moment are coming out by Digital productions, but in spite of this, The conjuring was handled with the 35 mm reels, this produces better quality and is less harder for the film to be pirated and shown illegally.
All of the interviews were posted online on youtube, in these they talk to the main stars and there main role along with the challenges they had to face, and they also talked to the main director. To the directer they were talking about the inspiration, challenges, actors, finance and many more. The main interviewer was Jimmy O from JoBlo.com. From this interview they also talked to Lorraine Warren- The woman who the stroy is about from her Paranormal Investigations years ago.

Here is an example of all the things that were released for the advertisement of the film:

Here we can see a list of the merchandise that is available, for example you can get a torch, mugs with the teaser poster displayed, a doll replica that is shown in the film a bag and many more.












MAMA


Directed by Andrés Muschietti, who actually did a short film of MAMA in 2008 for film festivals, then decided to make this into a full length feature film with the help of Gillermo Del Toro. This film made $28, 123, 052 in the United States on it's opening weekend, made a profit due to it's original budget- $15, 000, 000. The main distributor for this film were Universal Pictures International who distributing up comings films such as Fast & Furious 7, Fifty Shades Of Grey and Dracula untold.
They used the 35 mm reels for the printed film format which again produces better quality and harder to pirate. This film was premièred at Singapore on January 17th and on a later date it was premiered in new York City, which many celebrities attended.
Due to the fact that it only had one distributor and an unknown director, this film made a huge profit, after many trailers shown on TV, online and in the cinema, posters being spread around on social networking sites and many more, all managed to build up the hype for the audience fan base.
When researching this film, I couldn't find any merchandise unlike the Conjuring, the only thing that was available to buy was the main three posters.

VERTICALLY INTEGRATED!

House At The End Of The Street
Directed by Mark Tonderai, with a budget within $6,000,000, this film managed to make double that on the opening weekend with- $12,387,234 in America alone. With distributors such as: Relativity Media and Rogue in America who decided to just push this film out to the media as only a few trailers were shown in the cinema, hardly any on TV or online and for England the only distributors were Momentum Pictures who followed the similar pattern and didn't decide to vertically integrate it into the media to produce it's hype, but it still managed to triumph in the opening weekend.
Like all of the other films, the printed film format was 35mm reel that again produces better quality and harder to get hold of for pirating.
Many journalists were able to interview all of the stars and the director to talk about the inspiration and why did the new upcoming star Jennifer Lawrence pick this role. The fan base for these two popular actors- Jennifer Lawrence and Max Theiroit helped  push up the grossing and the position that it made in the film charts.


Evaluation- What was most successful and why? Vertical integration.

Wednesday, 9 October 2013

How to distribute my film & funding

Funding:
The BFI (British Film Industry) helps fund independent films and allows the company to run with a specific company that will help with the money. The BFI fund the script, film production, short films, film export & Distribution, cinemas, film educations, culture and archives, festivals and audience support schemes. If I get myself in team with them then they may help make my film the success that is imagined. Another funding scheme is the government as they allow certain money to go out to a certain industry, if a film company gets into a conglomerate then they have more the chance on being able to be funded by the other companies reputation. 
For more information:
http://industry.bfi.org.uk/funding
http://film.britishcouncil.org/resources/funding

Distrubution video:
This video explains the information on how to distribute my film.